New products

Lena Toys are durable, child-friendly, and safe. All our vehicles are fully equipped with off-road wheels with freewheeling chassis, making them ea...

A,B,C… Let’s learn about the alphabet! These educational write-on, wipe-off cards feature 56 pages, providing lots of creative and stimulating task...

This wooden bear is always smiling, but he's happiest when fully dressed! Getting dressed won't be such a puzzle once zipping, buckling, snapping, ...

Use these 6-color links for sorting, patterning, counting, measurement, and even graphing activities! Pliable 1.6" x .75" links are easy for...

With Boggle Jr. your preschooler will transform letters into words! Two different matching games encourage various skills and levels with fun, co...

Kids enjoy big play value with a fun four puzzle set - Little children ages 2 and up can make four large beginner puzzles Little kids play and gro...

These machines really move! With the Gears! Gears! Gears! Machines in Motion, kids engineer their own playtime fun with the help of creative...

Here is everything an aspiring firefighter needs in an emergency: a bright red, machine-washable jacket trimmed with reflective material, a fire ch...

Rocking is an excellent way of stimulating the vestibular system. Kids can feel their body move while their visual senses adapt to the changing per...

Children will love spending time with these beloved neighborhood pets as they place each wooden puzzle piece over the matching picture on the pu...

Bring your imagination to life, cube by colorful cube! Little builders boost their imaginative and engineering skills with MathLink Cubes Bi...

Our durable Community Buildings include six recognizable destinations: Fire Station, Police Department, Hospital, School, Grocery Store, and Se...

This sturdy wooden stacker is jam-packed with exciting details that appeal to a child's natural curiosity about colors, shapes, and numbers! Enc...

Easy for children to grip and turn over Toddlers and babies a like will love playing with this colorful, fun tube Helps children develop their fin...

Climb aboard the Alphabet Express with twenty-six zany animals for letter and puzzle fun! Over ten feet long when complete, it features 27 extra-th...

Strengthen pencil grip skills without the pencil! It's easy to build one of the most important fine motor skills when you use the Tri-Grip T...

This favorite collection of 100 wooden blocks comes in four colors and nine shapes. Little builders three and older will find it easy to grasp the ...